There has been a massive growth in the smart phone industry. The Australian Communications and Media Authority believe there are more than 8.5 million adult users in Australia. This influx of smart phone users has seen a dramatic boost in the amount of people surfing the web from their mobile. Is your website mobile friendly? If not, then it could be costing you more than you realise.
At the end of 2012, almost 25% of web traffic came from mobile phone browsing. What statistics have also shown is that websites that are not mobile friendly have a very high bounce rate (i.e. visitors leave straight away). Those websites that have updated to be mobile friendly tend to get quite good conversion rates.
What can I do to make my website smart phone friendly?
There are a several different methods that companies use to have a web-friendly website, from building separate mobile dedicated sites to having duplicate pages that are designed purely for mobile screens. The latest method, however, is shining through as the best solution. This method is known as responsive design.
Responsive design means that a website automatically detects the size of the screen that it is being displayed on and readjusts itself to best suit the screen resolution. There are also additional features that can be applied such as the “click to call” touch option for phone numbers and “easy touch” button navigation when the site detects it is on a phone.
What this means is no more squinting to see what the words are on the screen, or needing to zoom in just to try and choose a menu option. Your visitors will be able to see your website clearly and easily, making it more likely for them to use your website and potentially become a client/customer.
Can you help me with my website?
At Brandicoot, all of our new websites are built with responsive design implemented. We want to make sure that you are getting the best exposure to your customers online. If you have any questions or wish to find out more about responsive design, please give the team at Brandicoot a call on (08) 9745 9170. We are always happy to help.