There are a number of mistakes that businesses make when it comes to dealing with their branding, and the effect it can have to revenue can be significant. The lack of strategy and inconsistency are the 2 major causes for brand failure. The poor use of branding will make your company look unprofessional and WILL cost you business.
Think about some of the most successful companies in the world and I am sure their branding pops straight into your head. Let me name a few:
They do not necessarily have the best product amongst their competitors, but they do have the best branding strategy.
How can I improve on my brand?
There are a few ways to improve your brand. You could take a marketing and branding course and gain the skills needed to do it yourself (please allow up to 4 years for this). You could of course employ a qualified marketing and branding staff member. Few small businesses can afford to take this approach. The third option is to enlist the help of a branding agency.
Benefits of using a Branding Agency
Using a branding agency, such as Brandicoot, will provide you consistency and deliver a professional presentation of your brand across multiple mediums, such as internet, print, signage and television.
By having a branding agency prepare all your media requirements, they are able to save you time and money as they have all the assets required on hand to create them. There is no need to reinvent the wheel each time a new advertisement needs to be published.
If you would like to find out how Brandicoot can save you time, money and help boost your brand profile, give our Creative Director Andrew a call on (08) 9745 9172