Facebook is the world’s largest social network with a global reach of around 1.19 billion active users, including nine million Australians who visit Facebook every day. It is unmatched in its ability to reach more people, on more devices, more often than anywhere else with an unparalleled proficiency in target audience accuracy.
Facebook ads are designed to show people ads they find interesting and relevant based on the things they do on Facebook i.e. pages they have ‘liked’, stories they have commented on, groups they have joined and of course all the information they have provided in their own personal profile such as their location, hobbies, interests, age, sex and relationship status etc Facebook uses this information to ‘personalise’ the information a person sees on their Facebook page and provide them with a unique experience based on their activity.
So what does this mean for you as an advertiser? It means Facebook has done all the hard work for you and your ads are only shown to a specific and pre-qualified audience – your target audience.
In a recent analysis, 49% of Facebook advertisers had a 5 times or greater return on their advertising dollar, with 70% having a 3 times or greater return. With over one billion people liking and commenting an average of 3.2 billion times on Facebook every day, having a strong presence means your business is part of these conversations and has access to the most powerful kind of word-of-mouth marketing – recommendations between friends. Now that is an advertising dollar worth every cent!
The cost of advertising on Facebook depends on the size of your audience and your budget. With options for a finite or continuous campaign and the ability to run campaigns simultaneously, you just write your ad and set your budget, then sit back and let Facebook do the rest. When your budget has been met, Facebook stops showing your ad – you’ll never accrue charges in excess of the budget you set. Your campaign performance is completely trackable with in-depth reports to help you monitor the success of your ads.
Sounds great, doesn’t it! Best of all, you can do it yourself or get a managed professional service from the experienced team at Brandicoot. What are you waiting for? Call Brandicoot today on 08 9745 9170 and find out how your business can enjoy the benefits of a successful Facebook campaign.