Everyone comes to find what they need on the internet these days. “I am going to Google that” is the first response most people take when they want to find out more information on a product, service or topic. Most businesses have got themselves a website, but are they promoting it properly? What are you doing to get your business found online? Are you finding that there is some stiff competition in your industry and want to know how to get one step ahead of the field? Stay tuned and let me show you 5 ways in which you can get your website noticed by potential clients.
By listing your business in different directories, you get a lot more exposure and your website can list a number of times in Google search engine results. On top of that, the additional links back to your website that are created by setting up these listings also help boost your rankings in Google searches, potentially pushing you above your competition. Some popular directories to list in are, Hotfrog, True Local and Do It Local.
2. Social Media
These days, people spend more time on Facebook and other social media than they do watching TV or reading the paper. You will see them everywhere, checking in on their phones, updating their status, seeing what their friends are up to. This is the perfect opportunity to create some brand awareness and get both new and existing clients to come and check out what you have to offer.
3. Search Engine Marketing
This particular technique has been around for a while, but it is not until recently that small businesses are starting to catch on to the massive potential Search Engine Marketing has, and how cost effective it is compared to other forms of advertising. The pay-per-click method means that the advertising costs you nothing unless a potential customer clicks on your ad and they come to your website. A pre-qualified lead that is looking for what you have to offer! The surprising thing is how little each of these leads cost you.
Well guess what….. You’re reading one right now!! Having an eNewsletter is a great way to keep your existing clients and new signups informed with the latest news and offerings from your business. By sending out regular eNewsletters, you are showing your clientele that they are important to you, are able to keep them up to date with what is happening with your business and it keeps you in the back of their mind if they ever need assistance in your area of expertise. At Brandicoot, we also like to offer our eNewsletter subscribers special offers each month as a reward for their loyalty.
YouTube is the second largest search engine, following closely behind Google. They say a picture is worth 1000 words. Then how many is a video worth? Videos are a great way to promote your goods and services or offer training tips and advice. The reach of these videos can be incredible, especially if your video happens to go “viral”. YouTube Videos can also be embedded in your website, and can make it more appealing to your visitors.
These 5 tools, if used effectively, can take a poor performing website and boost traffic and brand awareness dramatically. We have helped clients boost their website enquiries tenfold by implementing the above techniques. If you wish to know more about any of these or need some assistance in setting them up, then please give the team at Brandicoot a call on 9745 9170, we are always happy to help.