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For graphic design, website design, logo design, in Bunbury, Busselton and the South West of WA, call Brandicoot on 08 9745 9170

Why is Social Media important for my Business?

Why is Social Media important for my Business?

There is quite the misconception that social media is just another phase, or gimmick.  It is not just children playing around on the internet.  Social media is the fastest growing medium for business promotion.  By establishing a good social media foundation, businesses are able to increase the visibility of their products and services with minimal to no expense.

 Exposure

The population of members on social media platforms is growing exponentially.  More people are turning away from traditional entertainment and news mediums such as TV, radio and newspaper in preference for online options.  With no region limit, such as a newspaper delivery area, or TV and radio broadcast range, the opportunity to reach a potential customer is virtually limitless.

Brand Awareness

 Growing your brand is often a time consuming and challenging task.  With the introduction of the highly visual medium of social media, it makes it a lot easier to boost your brand awareness with potential customers.  The beauty is that you are passively entering their social media domain through search results or reference via one of their contacts.  This passive introduction gives the potential client a greater sense of trust to your brand over one that is forced onto them via traditional advertising media.

Word of Mouth

This is by far one of the most powerful forms of promotion for a business.  A word of mouth referral has a much higher follow up and conversion rate than any other means of advertising.  Social media takes this to the next level, from word of mouth to WORLD of mouth.  With the average Facebook user having 130 friends and the average Twitter user having 126 followers, you can imagine what effect a good (or bad) experience they share amongst them will have. 

Some Statistics on Social Media

  • Over 50% of the world’s population is under 30, and 96% of those have joined a social network.
  • Facebook has added over 200 million users in less than a year
  • 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
  • 25% of search results for the world’s top 20 brands are linked to privately generated content – with around 34% of this content being opinions on products & the brand.
  • 78% of consumers trust peer recommendations, where only 14% trust advertisements
  • Only 18% of traditional TV campaigns generate a positive return on investment.

Sink or Swim

Customers want to feel connected with companies without being spammed.  Social media is the bridge that makes this possible.  It also makes it possible to conduct market research and solicit customer opinions in a non invasive way.

Trends are showing that in the near future, we will no longer search for products and services, they will find us via social media.  Social Media is not a fad, it is actually a fundamental shift in the way we communicate.  The ROI (Return On Investment) of using social media is that your business will exist in 5 years time.

If you are not quite sure the best way to set up your Social Media then you are more than welcome to give Andrew, Chris or Simon a call at Brandicoot.  They will be able to assist you in getting the most out your online profiles.