I am asked this question quite often, and it is usually combined (or replaced) with the words doohickey, whatsamebob, or gadget thingy. Let me lay your confusion to rest and simplify the term as much as possible. Widgets are small, customisable modules that can be easily placed in your sidebar by dragging-and-dropping them in the order you wish them to display. There are a lot of predefined widgets that you can choose from to customise your site layout such as a search bar, calendar or category list.
Here is a handy little video on how to use widgets
As a Brandicoot Client, you have access to many more specialised widgets as well as being able to custom make your own. Over the course of the next few months I am going to be featuring different widgets and how they can make your website more versatile, interactive and attractive to your visitors.
If you found the video helpful and would like to see more of our training videos, then feel free to take a look at our support page